From short-form videos to star-making — expanding the potential of IP.
At Shunei Co., Ltd., we are a comprehensive SNS production company that offers end-to-end solutions, from planning and nurturing short-form video IP to media expansion and product commercialization.
Planning and Development of Short-Form Video IP
We focus on discovering and nurturing promising short-form video creators. By assembling specialized teams consisting of directors, producers, videographers, and editors, we provide comprehensive support from content production to operational management. Through the creation of high-quality video content, we enable creators to rapidly gain hundreds of thousands to millions of followers across major platforms such as YouTube, Instagram, TikTok, and X.
ICommercialization and Media Expansion of IP
For the creators we cultivate, we invest further resources to maximize the commercial value of their IP. This includes the release of music content, appearances in films and dramas, and participation in variety shows. We support their expansion beyond the short video format and help them evolve into full-fledged star talents.
Personal Brand Building and Product Development
We are also committed to developing brand IPs that reflect each creator’s individuality and worldview. Through product lines such as apparel and cosmetics, we create new touchpoints with fans and pursue monetization opportunities. By actively investing capital and management resources, we aim to build a sustainable business model in strong partnership with our creators and achieve long-term growth together.
